Beyond the Brief: Welcome to the Black Women Marketers Blog
Welcome to Beyond the Brief, the official blog of Black Women Marketers! This space is more than just words on a screen—it’s a collective, a home, and a resource for marketers who are looking to expand their knowledge, grow their careers, and feel seen in an industry that doesn’t always prioritize us.
Why Beyond the Brief?
In marketing, we spend a lot of time writing briefs, crafting strategies, and ticking off deliverables. But what about the experiences, lessons, and stories that can’t be squeezed into a bullet point? That’s where this blog comes in. Here, we’re going beyond the outlines to dig into the topics that matter most to Black women in the marketing industry.
Whether we’re sharing career advice, unpacking industry trends, or celebrating the wins of our community, this blog is about creating a space where we can learn, connect, and thrive—together.
What You Can Expect
At Beyond the Brief, we’ll bring you:
Actionable Insights: Practical tips and strategies you can use immediately.
Personal Stories: Authentic experiences from marketers who’ve been in your shoes.
Industry Trends: Breakdowns of what’s happening in marketing and what it means for us.
Community Spotlights: Shining a light on the incredible Black women making moves in this industry.
Every post is designed to inform, inspire, and empower you to take your next step with confidence.
How You Can Join the Conversation
We don’t just want you to read—we want to hear from you! Drop your thoughts in the comments, share your favorite posts, and let us know what topics you’d love for us to cover.
This blog is for you, and your voice is what makes this community special.
From Ideas to Action
We believe that marketing is more than campaigns and KPIs—it’s about creating change, challenging norms, and showing up fully as ourselves. Through Beyond the Brief, we hope to equip you with the tools and inspiration to do just that.
So, grab your favorite beverage, bookmark this page, and get ready to dive in. We’re so excited to have you here. Let’s go beyond the brief—together.
What topics do you want to see on Beyond the Brief? Share your ideas in the comments below or connect with us on social.
